I have lots of editorial ideas to share on this blog, but first, I want to share Part 2 of the fall newsletter. This begins to delve into editorial (something I know a little about, having been an arts publicist for 12 years) and how a well-planned shoot can yield editorial dividends. I plan on covering this extensively in 2020. For now, consider that a successful shoot needs a solid shoot plan, so that we are in sync and I make sure you end up with a visual set that meets all your branding and marketing needs. For editorial goals, what images do your targets usually require? And does the visual story match up with the project’s amazing backstory? Put it all together, mix in some hard work and sprinkle in a little luck, and great projects can be published. Like this one: in print, online, and on a cable network.
